Structure & Budget

The Vienna Tourist Board’s structure and budget are governed by Vienna’s Promotion of Tourism Act. This piece of legislation also sets out the Board’s remit – specifically representing the interests of tourism for Vienna and marketing the destination. It also determines the local taxes that the Vienna Tourist Board receives. The Vienna Tourist Board is led by a President (nominated by the provincial government of Vienna) and a Director of Tourism. The Supervisory Board (Tourism Commission) – which approves the underlying guidelines for the Vienna Tourist Board’s work and its budget – comprises the president and 17 members. 14 members of the Commission are appointed by the provincial government of Vienna. The Vienna Economic Chamber, the Vienna Chamber of Labour and the Vienna Chamber of Agriculture each appoint one member.

In 2019, a budget of EUR 29.6m was set for the Vienna Tourist Board, and in 2020 the budget is EUR 28.1m. 84.69% of this amount will be generated through local taxes. A further 4.45% is allocated by the City of Vienna, the majority of which will be used for overseas advertising and the Vienna Convention Bureau. The Vienna Economic Chamber contributes 2.04% of the 2020 budget, 7.04% is self-generated and 1.78% is accounted for by movements in provisions.

In 2020, EUR 13.5m (47.9% of expenditure) was budgeted for marketing. The largest individual items are B2C marketing including production of advertising materials, with a budget of EUR 6.1m; B2B marketing including the Vienna Convention Bureau at EUR 2.9m; media management at EUR 1.4m, and destination management at EUR 1.2m. 39.5% will be used for staff costs and 12.6% for operating expenditure (rent, utilities, maintenance of the headquarters, tourist information centers, travel costs, depreciation, communication costs, etc.).

Corporation under public law pursuant to the law on the promotion of tourism in Vienna (WTFG of 17 June 1955), on a non-profit basis